How It Started

Our company was founded 2015 in Chicago, IL. On the 4th of July, we realized how easy it was to find apparel that celebrated America and it’s independence and decided to do the same for other countries.

How Do You Pronounce Unuheritage And What Does It Mean?

Unuheritage is a blend of the Igbo language, which is mostly spoken in Nigeria, and English. In Igbo, the term 'Unu' means 'your', therefore the name of the brand translates to Your Heritage. As far as the pronunciation, we'd be a billion dollar company if we got paid for every time our name was mispronounced. Unuheritage is pronounced oo·noo·heh·ruh·tuhj

What Our Products Represents

Unuheritage is a cultural focused apparel brand that helps individuals showcase their distinctive backgrounds. We started off designing apparel for underrepresented countries throughout the Caribbean, Africa, and South America. Now we have collections that highlight how basketball has become a major method of addressing mental health in our communities and much more.

Who Owns Unuheritage?

Portrait of Donovan Onwuanaibe

Unheritage is owned by Dcvisualspro, which is a design and branding agency owned by Nigerian-Haitian American Donovan Onwuanaibe.

As a teen growing up in Chicago, Donovan learned how to customize t-shirts from spending time with his uncle after school. As his passion for fashion & apparel grew, he signed up for Graphic Design classes in high school, which propelled me into one of the top liberal arts schools in the country; Columbia College Chicago. There he majored in Graphic Design with a Biology minor. After his first two semesters, he felt that he wanted to learn more outside of his major so that he could become a well rounded designer. He self taught himself photography, videography, and web development. During his time at Columbia he also learned more about himself. He took 3 courses of African history taught by Dr. Robert Hanserd that encouraged me to trace his ancestry back to Nigeria, Benin, Mali, and Ghana. He had already spent his first 3 semesters learning the Igbo language from his best friend and business partner, Morris Onwuatuegwu. And after taking an ancestry test years later to confirm his prior research, he decided to claimed his Igbo-Nigerian heritage as well as his Haitian ancestry, which he assumed via his Benin roots. After graduating with his Bachelors he landed a position at the University of Wisconsin Madison as a Multi-Media specialist. After spending 9 months there he then moved to Full Compass where he worked as a front end web developer for a year. From there, he was hired as a front end web developer for Mattel and was deployed at the American Girl’s headquarters in Middleton, WI. At this time Unuheritage had been up and running for 8 months and as his role at American Girl grew, the business grew as well. After 8 months his contract at AG ended and since then he has shifted his focus towards growing Unuheritage.