About Us

Akụkọ Anyị (Our Story)

Our company was started back in 2015 on July 4th in Chicago, IL. We realized how easy it was to find apparel that celebrated America and it’s independence and decided to do the same for other countries. Initially, we focused exclusively on African and Caribbean countries because we felt that those countries were often neglected despite having culture that is well-worth celebrating. Since then, we’ve come to include an array of collections representing countries in Asia, Europe, Oceania, North and South America. Our hope is to promote solidarity by featuring country garbs representative of the entire globe.


Unuheritage is a blend of the Igbo language, which is mostly spoken in Nigeria, and English. In Igbo, the term 'Unu' translates to 'your' or 'you all's' in English therefore the name of the brand translates to Your Heritage. As far as the pronunciation, we'd be a billion dollar company if we got paid for every time our name was mispronounced. Unuheritage is pronounced oo·noo·heh·ruh·tuhj


Unuheritage is a cultural focused apparel brand that helps individuals showcase their distinctive cultural backgrounds. Some of our biggest collections include the Black Girl Magic design we created to celebrate all women of African descent. Another one is our Homegrown Organic collection that’s tailored to appreciate natural body women of all shades, shapes, and sizes. We have products that highlight countries like Antigua & Barbuda, Senegal, Cuba, Jamaica, Belize and many more. From day one we’ve used our platform to help combat the social issues we endure as a society. We use the proceeds from our Make Flint’s Water Safe Again collection to help fund water drives in Flint, Michigan. One of our most popular collections, Ball Is Therapy, highlights the important role that basketball plays in mental health awareness. And lastly, we’ve just introduced our Cannabis Is Therapy collection to help fight the stigma behind cannabis and celebrate the mental and physical health benefits of it. Our goal is to provide a premium apparel brand that instills confidence in people and encourages change in our society.


Portrait of Donovan Onwuanaibe

Unheritage is owned by Dcvisualspro, which is a design and branding agency owned by Nigerian-Haitian American Donovan Onwuanaibe.

Donovan Onwuanaibe was born and raised in the city of Chicago, IL. As a teen he learned how to customize t-shirts from spending time with his uncle after school. As his passion for fashion & apparel grew, he began to take Graphic Design classes while in high school, which propelled him into one of the top liberal arts schools in the country; Columbia College Chicago. There he majored in Graphic Design with a Biology minor. After his first two semesters, he felt that he wanted to learn more skills outside of his major so that he could become a well rounded designer. He self taught himself photography, videography, and web development. During his time at Columbia he'd also learned more about himself. He took 3 courses of African history taught by Dr. Robert Hanserd that encouraged him to trace his ancestry back to Nigeria, Benin, Mali, and Ghana. He had already spent his first 3 semesters learning the Igbo language from his brother and business partner, Morris Onwuatuegwu. So, after taking an ancestry test years later to confirm his prior research, he claimed his Igbo-Nigerian heritage as well as his Haitian ancestry, which he assumed via his Benin roots. After graduating with his Bachelors he landed a position at the University of Wisconsin Madison as a Multi-Media specialist. After spending 9 months there he then moved to Full Compass where he worked as a front end web developer for a year. From there, He was hired as a front end web developer for Mattel and was deployed at the American Girl’s headquarters in Middleton, WI. At this time Unuheritage had been up and running for 8 months and as his role at American Girl grew, his business grew as well. He left AG after 8 months and shifted his focus towards growing both Dcvisualspro and Unuheritage.