WHAT IS UNUHERITAGE?

Unuheritage is a Chicago streetwear brand based in Madison, WI.

HOW IT STARTED

Unuheritage was founded in 2015 in Chicago, IL. The 4th of July helped us realize how easy it was to find apparel that celebrated America's independence. Seeing America be the melting pot that it is, we decided to do the same for other countries. Originally created to spotlight underrepresented countries across Africa, the Caribbean, and South America, Unu has evolved into a full-scale streetwear brand.

HOW DO YOU PRONOUNCE UNUHERITAGE AND WHAT DOES IT MEAN?

Unuheritage is a blend of the Igbo language, which is mostly spoken in Nigeria, and English. In Igbo, the term 'Unu' means 'your', therefore the name of the brand translates to Your Heritage. As far as the pronunciation, we'd be a billion dollar company if we got paid for every time our name was mispronounced. Unuheritage is pronounced *oo·noo·heh·ruh·tuhj*

WHO OWNS UNUHERITAGE?

Unheritage was founded by Chicago native Donovan Craig. During his third year of college, a DNA ancestry test revealed his Nigerian and Haitian heritage—a discovery that ultimately inspired the brand's identity and vision.